How up to date is the marketing information you use? I ask you this, because it’s extremely easy to be working hard implementing ideas or using tools, which are so outdated that they have very little potential to help you achieve the bankable sales results you need. Marketing basics stay the same, but the tools…
Monthly Archives: May 2010
Marketing and reliability
This post is all about the role that reliability plays in marketing. Close to where I live, there’s a sign on the road outside a cafe that says open. Now, even though this place is only open during certain hours each day, the open sign is always there. In effect, the sign is useless or…
2 steps to improve your marketing messages!
Did you ever hear that old saying; “You can’t keep everybody happy”? Well, when it comes to marketing messages, you shouldn’t even try! When you embrace this idea, it can provide a massive boost your sales figures. It’s all about using a more targeted marketing approach. Targeted marketing messages A targeted marketing message consists of…
A simple way to stay on your reader’s radar!
As you may know, I’ve been on holiday for the past 8 days. Because blogging is such a valuable part of my communications strategy, it was important for me to be able to maintain my blogging pattern, whilst I wasn’t here. This post is all about how wordpress’ scheduled posts feature allowed me to have…
Blogging perfection?
Are you interested in improving the regularity and value of your blogging? If you are, you might find this post extremely useful! I was recently asked how long I spent, writing my blog posts. The answer I gave was that it usually takes me between 20 to 30 minutes; occasionally a little longer. The guy…
It’s all about them!
Why do so many marketers focus on what THEY want in their marketing messages, rather than the needs of their marketplace? I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business. Not only have they been emailing me too frequently, but the tone of their…
The marketing power of giving
Whilst I had not planned to write any new blog posts during my holiday, (I’ve been sending out scheduled posts since last Thursday), I really wanted to share this with you. It’s all about the power of small, simple human connections – the kind that are easy to forget, yet can be so powerful for…
Quick blog announcement
This is just a quick note, for regular readers and especially those, who comment here. As you may already know, I’m on holiday until Friday 28th. This is just to let you know that although I will be publishing blog posts this week, I won’t be available to reply to your comments until I get…
Some signs to help you to the top!
This post is designed to help you advance further, faster – by helping you spot some warning signs, before they become a major issue. You know what’s great about this? When you spot a warning sign and act on it correctly, it is transformed from a warning sign, to a highly positive leap forward in…
My name’s Jim Connolly and I am a blogger!
Last month, someone introduced me to one of his friends. In his introduction, he said: “This is Jim Connolly, he’s that marketing blogger I’ve been talking about.” This REALLY made me think! Why? This may sound nuts, but here goes: You see, although I own a blog and write posts most days, I have always…
3 assets worth more to you than money!
There are a number of assets in business, which have greater value than money. Here are three examples and why I believe they are worth so much. Self-motivation is worth more than money If you have the MONEY to hire the best advisors, but lack the motivation to actually use their advice, you will quickly…
