Here are seven quick tips to help you improve your online presence.
- If you have a section on your website or blog, called “news” either update it regularly or delete it. When someone clicks on that page and sees that the last entry was 6 months ago, it hardly makes you or your business look dynamic.
- Write the copy (wording) of your site exclusively for your target prospective clients and no one else. If you are reading this, it’s almost certain that you are the owner of a business – that’s because you are the person I write for. Everything I do here, is designed for you. A message that is 100% relevant to a target group of people will generate massively better results, than a message that tries to be all things to all people. If you want to work with your ideal type of clients, write just for them and stop trying to please everyone.
- If you ask people to comment on your blog or email you, you owe it to them to reply (if a reply is necessary.) I find it amazing that even the top social media gurus get this wrong. They ask for comments and then ignore 75% of them.
- Look before you link! What do you think it says about you and your professionalism, if prospective clients visit your site and see that you link to sites that are unprofessional? The power of association is incredible. Show that you associate with great people and brands.
- If you have a blog, it’s nice occasionally to tell your readers how great some other people or companies are. Don’t just talk about yourself. It shows confidence and class. BTW: Most of the people I tell my readers about on my blog are fellow marketing guys; my supposed competition. If they provide useful, valuable content, I want you to know about them!
- On the subject of blogging, it’s not for everyone. I find it amazing when I hear social media gurus telling everyone to get a blog. Here’s the problem with that: Not everyone wants to write or enjoys writing. If you don’t like writing or find it hard to come up with interesting ideas – leave it! A poorly written blog that’s seldom updated, is not going to help you achieve anything.
- If you make a claim on your site or social network, make sure you can back it up. My friend Irene Koehler from almostsavvy.com met the top tech journalist and blogger Robert Scoble at an event in San Francisco last year. She introduced herself to Robert, by saying that they had a mutual contact; Jim Connolly from the UK. Scoble smiled, said yes and asked her to say “hi” to me. Can you imagine how bad I would have looked, if I had told her we knew each other, and he told her that he’d never heard of me? If we make a claim about who we know or what we have achieved, it better be true; because it’s never been easier to bust a fake!
So, what tip or tips would you like to add to that list?
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