Steve Jobs and Apple in general, never cease to amaze me. This week, Apple announced their latest product, the iPhone 4 and received, as always, millions of dollars worth of free publicity. I watched a live video of the iPhone launch event at the World Wide Developer’s Conference, and saw journalists (literally) cheering and shouting…
Monthly Archives: June 2010
How to avoid fee sensitive or cost conscious clients
Why would one person earn 10 times more than someone of the same age in the same profession? I’ve spoken with service providers in the same town, serving the same marketplace and yet one person is out performing the other by over 1,000% in financial terms. They work the same number of hours, so why…
Social media marketing – A more social approach
Some people have asked me, why I place so much emphasis on building a community rather than a following. Yesterday, within a 30 minute period, I received 2 emails from people enquiring about my services. I believe the way these emails begin, (see excerpt below), demonstrates the marketing value of community. Email 1: “Dear Jim,…
You are on your way – But where?
In 3, 5 or 10 years time, your business will truly arrive! The question is; “where?” Over the past 15 years, I have worked with thousands of business owners all over the world and in my experience, people tend to focus too much on instant gratification. They are unwilling to invest in ideas unless they…
How to make better marketing decisions
If you want to make better marketing decisions, you may find today’s post really useful. It’s all about something I call bad numbers. Allow me to explain! Bad numbers = Bad data Imagine you wanted to know what the average small business owner thought about social media. If you asked that question via a poll…
The price is easy when the promise is clear
How clear are you about EXACTLY what you want to achieve from your business and your life? Here’s one of my favourite sayings: The price is easy when the promise is clear! Those rare people, who know what they want from life, find it easy to do whatever is required to succeed. They are happy…
Are you REALLY prepared to pay the price for success?
If we want commercial success, there is always a price to pay! That price is the courage to do all the things we need to do, in order to succeed; rather than cherry-picking the things we find easy, and ignoring the rest. Think of it like this: If you were to try and bake a…
Marketing, persistence and pests!
Don’t you find it amazing that in 2010, people are still using the 1980′s sales and marketing model of pestering and pursuing people? Here’s the problem with that approach: People hate being pestered and pursued. For example, I received an email last week, whilst I was on holiday with my wife and 4 year old…
How to set sales targets and achieve them!
As we approach the halfway mark of 2010, are you on track to reach your sales targets for the year? Don’t worry if you just answered “no” to that question, because I am going to give you some ideas and a stack of free resources, to help. I’m also going to give you a simple…
Dealing with unwanted attention!
One of the things seldom mentioned about developing a successful online profile or brand, is that as your visibility increases, you’re likely to start attracting some unwelcome attention. This usually ranges from mild abuse on social networks, to full blown blog posts slamming you. In my experience, there are 2 key reasons why someone would…
