I once asked someone if they were a “glass half empty or glass half full” kind of person. She relied; “I’m neither Jim!” This got my attention, as I had always heard people giving one of those two possible answers. She went on: “My glass is actually 100% full – Half with water and half…
Monthly Archives: July 2010
Business blogging experts?
Over the past 24 hours, I have seen 2 people advertising their services as business blogging experts. In both cases, I decided to check THEIR blogs out. As a marketing guy, I was curious as to what kind of blogs these expert business bloggers had. I’m really glad I did, because it motivated me to…
A business lesson from a fox!
One of the great things about where I live, is that I get to meet with some really diverse and interesting people. Yesterday, I was listening to a local gamekeeper. He said that someone had told him that they left the door to their rabbit hutch open JUST ONCE and that a fox got in…
How dependent is your business on Twitter, Facebook etc?
If your Facebook or Twitter account got suspend or deleted, what impact would it have on your business? I ask this question, because I’m seeing more and more people invest huge amounts of their valuable time building social networks on 3rd party sites, which they have very little real control over. Conversely, I see remarkably…
It’s only useful, if you use it!
It’s a fact: The best marketing ideas in the world will not work, unless you use them. Over the years, I have discovered that small business owners can be divided into 2 groups, when it comes to marketing. Group 1: Those who find marketing interesting, but just dabble and seldom work with the ideas they…
Marketing: Your past does not equal your future.
I spoke with someone earlier, who told me that she was “no good at marketing.” She went on to say that she would never be any good when it came to marketing. This lady is bright and she has lots to say, that’s worth listening to. However, she has failed to learn one of the…
Surviving information overload!
Following on from yesterday’s post, about the need to be a student and not a sheep, today I would like to focus briefly on the importance of improving our comprehension in the era of information overload. It’s one thing for us to read something of value, but if we fail to comprehend what we have…
Seth Godin Vs Bob the Blogger!
As a marketing coach, I am always studying the power of influence and influential people. For example, we all know the power a celebrity can have, when they give their personal endorsement to a politician or their paid endorsement to a product. This is because a large chunk of the general populous, uses what a…
Why your client’s social networks matter to YOUR business!
It’s a fact: Your customers and prospective customers have a bigger voice then ever before! Thanks to services like Facebook and Twitter, their ability to reach people is so huge, that it can generate an avalanche of word of mouth marketing for you, (so long as you continue to exceed their expectations.) Of course, if…
Disclosure: Does it matter?
If someone you follow on a social network recommends something to you, via an affiliate link, should they disclose it to you or keep it quiet? As I am sure you know, a lot of people post affiliate links via social networking sites, which they do not disclose. Over the past few months, I have…
Don’t push your marketing on people!
One of the reasons that you get targeted with so much unprofessional marketing, is that small business owners never view what THEY do as spammy or unprofessional. They know that their intentions are good, so as far as they are concerned: It’s OK for them to add you to their mailing list without your consent,…
