Monthly Archives: August 2010

Keeping you in the picture

Over the past few months, I have used flickr for all the post images here on the marketing blog.  There are millions of great pictures available and it’s extremely easy to use. However, I have recently noticed a growing problem, which is changing how I use images from flickr and other image sites.  I want…

Building a great team

One of the common traits among every successful business owner I have ever met, is their ability to build a great team of people around them.  These people may be; consultants, marketing professionals, accountants, lawyers, IT professionals, media contacts or people with influence within their industry. Building a great team You should always be on…

Are you sure you do it often enough?

I have 2 quick questions for you today, which can help you massively increase your sales: What is the single most powerful form of marketing that you use? Why don’t you use it more often? 2 million in extra sales, with 1 simple idea! Back in 1997, I spoke with the owner of a building…

Marketing messages: It’s all about THEM!

All too often, small business owners market their services based on what is most appealing to them.  They make offers that they think are great.  They focus on benefits that they think are important. Here’s the challenge with that approach: It’s very ineffective! Your prospective clients buy for their reasons, not yours.  If you want…

How would you cope, if this happened to YOU?

How well do your business resources match your marketing goals or sales targets? You may want “more business” right now, but if it came, if your marketing was so effective and compelling that all the extra business you want actually arrived, how well could you service it? Many people say that this is a “great…

5 ways to get more from what you already have!

In the 2nd post I published yesterday, I stated that we are all capable of incredible things, so long as we put everything we have, into everything we’ve got.  In today’s post, I’m giving you 5 practical ways to get the most from your current assets. First, I would like to something with you that…

Put everything you HAVE into everything you’ve GOT!

No matter where you are right now, how little you have in the bank or how many past experiences you wish had never happened, you are capable of achieving the most amazing things! It’s not what we have that counts, but what we do with what we have.  For example, there are just 3 primary…

He made me an offer that was easy to refuse!

Yesterday evening, I received an unsolicited email from someone I don’t know.  What follows is his entire email, other than his name and address: “WOULD YOU CONSIDER Doing a 30-minute webinar for real estate agents on Monday, August 2, at 10 a.m. Central time U.S., 4 p.m. London.  And talk about marketing in today’s world!”…