Today sees the launch of my brand new website, dedicated exclusively to Internet marketing. It’s the perfect accompaniment to this site and will be of interest to you, if you want to learn how to use online marketing as a way to attract more clients, customers, inquiries or sales. There will be new, unique content…
Monthly Archives: January 2011
Marketing copywriting: The power of reasons
Today, I thought I would share a very quick, yet very powerful copywriting idea with you. It’s all about the power of reasons and it can dramatically improve your copywriting results! The power of reasons If you give someone a request, it has been proven time and again that they are massively more likely to…
Is fluff killing your business?
Fluff is your enemy! The kind of fluff I am referring to here, is the overly long copywriting, which takes your powerful marketing message and dilutes it into something weak and uninspiring. To be or not to be? When I started studying copywriting back in the 1980′s, one of the first lessons I learned was…
See how easily you can increase the quality and quantity of your copywriting
If you find it a struggle sometimes, to produce great written content, today’s post is just for you! Before launching this blog, I used to write a newsletter. The newsletter was published just twice a month and I often struggled to find something to write! Compare that to today. As well as blogging here 5…
The secret to attracting great, FREE media publicity
In yesterday’s post, I wrote about the importance of getting your stars out; a term I use to describe showcasing any references to you or your work in the media. One of the people who commented on that post, asked a good question. He wanted to know how to get that kind of media publicity,…
Get your stars out!
I was joking on Twitter earlier, about how I was featured in one of the world’s best known newspapers today, but with the wrong surname attributed to me! I bet Seth Godin doesn’t have that trouble Anyhow, the columnist very kindly linked to a post here on the blog in his article, and the link…
How to handle your marketing for success
“Handle with care“, is a term usually associated with objects, which have the potential to be dangerous or volatile if used incorrectly. In my experience, handle with care should also be associated with marketing advice. Just about every form of marketing has the potential to massively under perform, if handled incorrectly. For example, email marketing…
Announcement: New Internet marketing site!
I have some great news to share with you today! Are you ready? (drum roll) I’m launching a new site, dedicated to Internet marketing! I started work on a new site recently, which will provide you with EVEN MORE free marketing information. The new site is focused exclusively on Internet / online marketing and goes…
The power of love
Remember the dreams and goals you had, when you first started your business? I want you to fall back in love with those dreams. I want you to spend the next few minutes with me, using that power as a way to massively improve your business and your entire quality of life. I once heard…
Get rid of fee sensitive clients, once and for all!
Are you looking to attract more clients or customers right now? If you are, here is a very powerful piece of advice, contained in just 2 words. Excellence sells The massive majority of your competitors do not offer excellence. They may be average, good or even very good, but few businesses offer genuine excellence. Take…
Do you make this common marketing mistake?
How do you feel about using new marketing ideas? If you’re not prepared to risk the unusual, you will have to settle for the ordinary It amazes me how many people refuse point-blank, to make the changes required for their business to succeed. They will attend the same dead end networking groups, waste money on…
