I was joking on Twitter earlier, about how I was featured in one of the world’s best known newspapers today, but with the wrong surname attributed to me! I bet Seth Godin doesn’t have that trouble 
Anyhow, the columnist very kindly linked to a post here on the blog in his article, and the link is even more valuable to me these days, than the name check. However, being mentioned by an influential person or quoted in a well-known publication, can be a great marketing asset IF you use it. That’s what today’s brief post is all about.
When someone discovers your website for the first time, they will often use social proof as a short-cut in their decision making process. This can be as simple as visiting your blog and seeing lots of comments and shares, or reading testimonials on your website from clients who love your work.
Awards you have won and coverage you have attracted from well respected media providers are also potentially very powerful influencers. Yet, many people seem a little shy about showcasing these kind of marketing assets; even though they can create a powerful initial impression for those new to you and your work. You are showing them that others have deemed you worthy of those awards, testimonials or media mentions.
Get YOUR stars out!
Modesty is a valuable character trait, but so is self-confidence; especially in business. So make it easy for people who have not yet interacted with you, to see just how awesome you are.
Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!
Photo: Anosmia
[...] This post was mentioned on Twitter by Grant Griffiths, Jim Connolly, Ivan Walsh, Julie Walraven, Daniel Wilson and others. Daniel Wilson said: RT @jimconnolly: Get your stars out! http://bit.ly/fm0BCW ((Just Posted!)) [...]
Good plan. I have a separate page on my blog that lists all the media I have been quoted in and the articles I have published. I’m sure there is a better way to do this, but I’m on a learning curve
Hi Mike. At least you have your starts on display. Impressive too:
http://mikemeikle.wordpress.com/mentioned-in-dispatches/
Thanks for the feedback sir!
You know, this is a great point you make here, Jim. I have where I’ve been featured on my About Page, but you have to click through to that to read. Having a nice clear option in the sidebar makes a heck of a lot more sense. Cheers!
PS – congrats on the feature, mate, even if it was as Billy Connolly…
They referred to me as Jim Scott. I kept thinking of Michael Scott from The Office. My wife spent most of the evening trying to get some “that’s what she said” out
I think what would also be interesting to learn from your blog is how to get that first star to begin with.
Good suggestion Mike!
Thanks Jim! Just read your article on free media publicity right now and it’s exactly what I was hoping for.
You rock!
Very good point! I think a lot of people confuse self confidence with arrogance, and don’t want to seem to be the “look-how-much-I’m-mentioned” person. However, you make the great point that in this day and age, social proof is everything. I very much enjoy your writing style.
Thanks Jerry. As Danny mentioned earlier, keeping our stars tucked away doesn’t really do us any justice.
[...] yesterday’s post, I wrote about the importance of getting your stars out; a term I use to describe showcasing any references to you or your work in the media. One of the [...]
[...] strongly believe you should be confident enough to get your stars out and show the world your brilliant self. Here are 6 suggestions, to help your prospective clients [...]