Thursday morning, I checked my email at 7:30, to find that 83 of you had emailed me following Wednesday’s post and a further 9 people had called my office. The post offered a place on my mentoring program and was not published until 3:45pm Wednesday, making those 92 requests even more amazing.
Your incredible response, both in volume and in speed, confirmed the marketing effectiveness of having a blog. Yes, like every other form of marketing, blogging only works when handled correctly. Copying what 99% of sites do, will all but guarantee failure, but for those who decide to learn how to blog effectively, the results can be stunning. As of Friday morning, I have had a total of 117 genuine inquiries for that single spot on my program.
Based on my fee and typical conversion rate, the small blog post I wrote on Wednesday would have generated at least £90,000 in fee income, if I had an empty client list!
You, blogging, time and money
How different would your client list, income and lifestyle look right now, if you could generate over 100 client inquiries from a post like the one I wrote on Wednesday? OK, that was a rhetorical question. Here’s a direct question for you:
“Is that kind of potential inspiring enough to you, for you to commit to invest the time and money needed to make it happen?”
Sadly, very, very few small business owners are willing to resource their blog properly. Some will invest the time required, but refuse to pay for expert help, even though their blog clearly isn’t generating what they need. Others will invest in the expert help that’s essential, but refuse to invest the time that’s required. Many will do neither.
I’ve invested the time required to write around 800 posts. That kind of commitment means I wrote for you on days when I was ill and days when I had other deadlines to meet. But I still turned up. I have also invested around £6,000 on this blog so far, though my hosting is now sponsored by WebFusion (that’s not an affiliate link, just a link to their site.) That’s my commitment so far and I will continue to invest more time and more money.
If you have a business blog that’s under-performing, get serious about it. Listen to what your blog is telling you. If it isn’t generating the results you need, stop! Invest in some expert help. There may be one small element you are getting wrong, which when corrected will transform your results.
As Einstein said: “Insanity is doing the same thing over and over and expecting different results!” Be one of the tiny minority of small business owners, who does the right things, correctly. Oh, and if you DO pay for expert help -TAKE IT!
If you don’t currently have a business blog and are thinking of starting one, start off with a commitment to do it right. If you can’t afford to do it right, save some money, do some research and then launch correctly; knowing what to do, so you start off in the right direction.
Give your blog everything it needs and it will give you all the high quality business you can possibly handle.
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