Jim's Marketing Blog

Marketing ideas to help you grow your business

The secret your competitors do not want me to tell you!

How secure would your business be, if a high quality competitor turned up in front of your clients and future clients today?

Most people only consider this, after the fact.  They wait until a new competing business, product or service shows up and THEN figure out how to respond.

The secret?

The secret to securing your place in the market, is to act like it has already happened.  Always, always look for ways to improve the quality of your services.  Listen to your marketplace, find out what concerns them and figure out how to help them.  This will make your existing clients love you and ensure you attract a regular supply of new clients too.

Of course, I recommend you simply avoid having any competitors.

The bottom line: Don’t allow the arrival of “some guys business” to be what determines when YOU up your game.  A new provider, product or service WILL show up in front of your clients, so take action now and put yourself into pole position!

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  1. Matt Hooper | Fun Matters

    March 30, 2011 at 11:22

    Great post Jim.

    I guess the secret is to always try to offer a unique service, but to remember that great services will always be copied. The trick is to try and stay one step ahead of the competition, easier said than done!

  2. Business moves quickly these days Jim. The only way to stay relevant and in business is to stay ahead of the competition.

    This is one big advantage for SMB’s who are willing to learn how to leverage the social web. If there’s something new coming down the pike that SMB’s need to be aware of, you can bet people will be talking about right there.

    Cheers Jim!

  3. Great advice. If you take the initiative and act as if you’re already the market leader, it just makes ppl trust your brand and services.

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