Someone asked me a great question recently. “Why do some businesses, in the same industry, do really well during a recession, whilst others struggle or go broke?” The set of the sail My answer came from something my mentor shared with me. Jim Rohn taught me that it is not the direction of the wind,…
Monthly Archives: March 2011
The Robot and The Guinea Pig
Marketing genius Seth Godin made a great point with the title of his book; “All marketers tell stories.” He’s right. As small business owners, we each have many stories to tell, as we seek to connect with, inform and of course engage our marketplace. Our ability to get the message right, so that our story…
The secret to having zero competition
How do you feel about your competitors? There are generally 2 approaches people use, in order to rise above the competition and develop their business. They stay just as they are and focus on trying to ruin their competitors, by knocking them or bad-mouthing them. Of course, this doesn’t work. They can use their skills…
