There’s a massive difference between bad marketing and great marketing. Bad marketing is all about doing things to the marketplace. Great marketing is all about doing things for the marketplace. Bad marketing Bad marketing is based around pushing. They email you because they bought your email address from someone. They write to you because they…
Monthly Archives: June 2011
Make a fortune doing work that matters
I believe that you have a choice. You can make a living or you can make a fortune. It all depends on what type of work you decide to do! I’ve found that there are 2 kinds of work. Normal work The first type of work, is normal work: This is what the vast majority…
5 people who are REALLY important to your business!
To develop a massively valuable client list, you only need a tiny number of people who love what you do. To show you what I mean, I would like to ask you a question: “Who are the 5 people, who are so passionate about your product or service, that they pay for it AND recommend…
Blogging: Seth Godin and I are doing it wrong!
According to just about every blogging expert out there, I’m doing it all wrong. But that’s fine with me. Apparently, Seth Godin is doing it all wrong too. It turns out that when it comes to blogging, Seth and I are as clueless as our heads are hairless. What I discovered whilst ruining this blog…
Attraction Marketing: Who else wants to attract high quality clients?
Today, the most effective marketing is based on attracting clients and customers, through developing relationships with them. Pestering people into your funnel It used to be very different. A decade or so ago, marketing professionals were telling people about filling their sales funnels. The idea was that you sent people mail shots, you cold called…
See how quickly you can build a high quality client list: No selling required!
This post will show you how to attract inquiries from high quality prospective clients; people who will already know who you are AND value your work AND want to work with you. Oh, and no selling required! Let me start with a quick question: How much valuable information have you given away for free to…
How to kill your business!
A key factor in every failing business I have ever studied, is that the business owner dabbles. Rather than get the professional help they need, they decide to crush their chances of success, by dabbling with their marketing. Some common examples include: People dabble with promotional offers: They make unattractive offers, to the wrong people,…
The secret to growing a successful business
At some point, our business will surely arrive. The question is; “where?” Some business owners have a destination in mind. They are on top of their businesses. Many small business owners have no clear picture of where they are going. Their business is on top of them. On top of your business? If your typical…
How to never sell on price again!
Today, I want to show you how to never sell your products based on price again! Price sensitivity If you find people are price sensitive, there’s always a reason. If your product appears to be similar to competing products, yet you are charging more for it, people will think your product is too expensive. All…
7 Things that make me curious: What would you add?
Is it just me or do you find it curious… When a company will work hard to make a disgruntled customer happy, yet fail to ensure their customers are extremely well looked after all the time? When people think the price of their TV set is what it cost them to buy it; rather than…
Permission to rock: No one can stop you now!
Until relatively recently, if you wanted to achieve something on a grand scale, you would often need the permission of someone with influence. You used to hear people saying that they had a great idea for a radio show, a book or a business, but that no one would give them a break. Today, everything…
