Jim's Marketing Blog

Marketing ideas to help you grow your business

5 people who are REALLY important to your business!

To develop a massively valuable client list, you just need a small number of people who love what you do.

To show you what I mean, I would like to ask you a question:

“Who are the 5 people, who are so passionate about your product or service, that they pay for it AND recommend it to their friends?”

Why care about just 5 people?

Here’s the thing: Once you provide a client experience, which goes way beyond their expectations, you will get your first 5 passionate advocates. Those 5 people, will maybe get you another 2 people each, meaning you will soon have 10 people. Those 10 people will do the same and get you 20 more people, who will get you 40, then 80, then 160, 320, 640 and pretty soon, you will be in the thousands.

Can’t name 5 people?

If you can’t name 5 people and you have been in business a while, you probably need to seriously review your product or service. Marketing is important, really important, but marketing an average service REALLY WELL will still produce mediocre results.

Most business owners fail, because they spend too much time trying to win clients and too little time developing something that’s actually worth buying.

Attract those first 5 passionate advocates and the same thing that drove them to tell everyone about your services, will eventually encourage hundreds then maybe hundreds of thousands of others to do the same for you.

However, you first need to focus on being outstanding enough, to attract those initial 5 people.

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  1. Jim

    More gold:

    Most business owners fail, because they spend too much time trying to win clients and too little time developing something that’s actually worth buying.

    The bottom line is that if you create a product or service that not only does what it says on the tin, but exceeds the expectations of those who bought it – and you deliver that product or service in a way so it’s harder NOT to implement it and learn from it than it is to leave in a drawer gathering dust…then those first 5 fans won’t take long to gather.

    My favourite piece of business advice – and normally I’m really anal and KNOW who said every quote I use, for some reason not this one though – anyway, my fave piece of advice is:

    If you want to get in the top 5% of your industry, find out what things your competitors are too lazy to do. And do those things.

    Creating a product service that does what you suggest would put you in the top 1 to 2% in most industries over time, in my view.

    Great post.


    • Thanks Paul.

      Indeed, many business owners do get lazy or at least, set in their ways.

      It does take a little extra time and effort to be good enough that your work inspires your clients to want to tell their friends about you, but the rewards are huge.

      It’s also a lot more enjoyable and rewarding, to do “work that matters”, rather than “work.”

      Thanks for the feedback sir!

  2. Wow, Great post!

    Spent time thinking about my 5 clients, and now I need to look at how I am marketing to potential clients, and my time management.

    Jim, your posts have help my business, tremendously. Thank you so much.

    • Comments like that, Bill, are a big reason why I take time out to write my posts.

      Always great to hear that people find the posts helpful, and just merely interesting.

      Thanks for your kindness and encouragement, sir.

  3. Shekenya Harris

    July 13, 2011 at 23:37

    Wow, Jim! I haven’t thought about it that way. This article is very enlightening. It makes perfect sense!


  4. Alison Griffiths

    July 16, 2011 at 07:38

    Thanks for the encouragement, Jim. Sometimes I feel that maybe I’m a bit misguided for doing those extra bits for my clients without reward. But reading your words makes me think that I am on the right track. My desire is to provide top service and not just turn a quick buck. It does seem to go against the current trend. Thanks again.

  5. Billy Delaney

    July 30, 2011 at 07:31

    I have spent the last while producing a product that I will sell at the end of August.
    Having thought about the great product and then brilliant experience system you have advocated on other posts, I am totally pursuing that strategy.
    Furthermore, I am going to make sure that my first five are brought into a system that nurtures and develops this relationship so well that they would be foolish to go to someone else.
    Thanks for the path you walk.
    Believe others are following too.

  6. It’s nice to see a blog post that advocates excellence in what you do rather than what seems to be an overfocus on marketing and positioning yourself.

Comments are closed.