Here’s a quick marketing tip, which can help you improve your marketing results extremely quickly.
- Think of the last 5 purchases you made, which cost you approximately the same as you charge for your own products or services.
- Name the people or companies you made those purchases from.
- How did you find those providers? (Word of mouth, search engines, advertising etc.)
- What made you decide to spend your money with them, rather than someone else?
- Write your answers down!
This simple exercise gives you a useful glimpse into how other people or companies are successfully making sales, in your price range.
Pay particular attention to anything those 5 vendors did that was common to 2 or more of them, but which you don’t currently do. This brief exercise can help you spot elements missing from your own marketing, which were powerful enough to convert you into a customer / client.
Plus, as those 5 examples will probably have been from outside your own industry, if you do spot an opportunity, it’s very possible your competitors won’t be doing it, making it massively more powerful for you.