The way to build a great client list, is to feed your business with high quality leads, from your ideal profile of client. It’s actually pretty simple to see how targeted your marketing has been up until now. You just need to take a look at the quality and volume of the leads or inquiries…
Monthly Archives: August 2011
The secret to solving your biggest business challenges
Whatever problems your business is facing right now, the solution you need is available. The question is, how committed are you to getting the answers you need? Failure seldom happens overnight If you had a broken water pipe, with water gushing out all over your home, ruining everything, you would very quickly call in a…
Give until it STOPS hurting
One of the cornerstones of effective marketing, is to focus on your prospective clients and their needs, rather than your own. Some call it paying it forward. Others call it contribution. You can call it whatever you like, but it’s the same thing: Focusing your efforts on the other guy and not on yourself. Bring…
What’s the problem?
To fix a problem, you need to start off by acknowledging you actually have a problem. I was thinking about this earlier, when I decided to stop spending money with a provider, who has apparently lost a lot of customers recently. In short, the quality of service went from just above average when they launched…
How to add a new income stream to your business and avoid time wasters too
This may be one of the most valuable posts I have ever written for you! It’s a very simple idea, which can save you a lot of time AND generate a substantial, new income stream for you and your business. It started (by accident) a few weeks ago, when I added a page to this…
One Place Only: Your chance to join me for a year!
Have you been thinking about joining my marketing mentor program; where I work with you for a whole year, helping you to grow your business and boost your profits? Well, if you have, I’ve some very good news for you. A position has unexpectedly just become available… starting as early as next week! You can…
Selling on benefits? Then read this!
You’ve been told for years that you sell on benefits not features. It’s one of those things you see stated again and again, yet there is a key element missing, which is essential if you want to get the best return on your marketing investment. That’s what this post is all about. Educate then inform…
6 Blogs that are really worth reading!
One of the great things about business today, is that there has never been so much free marketing information at your fingertips. Of course, as anyone with $5 a month and a copy of WordPress can now claim to be a marketing expert or social media guru, there has never been more low quality information…
What everyone needs to know about getting noticed
Your clients, customers and contacts have something in common. They notice things. They notice: When you treat them like stars in order to encourage them to become a client, but then treat them like numbers once you have won their custom. When you say their urgent order will be shipped on schedule, but you are…
How to get the ideas and answers your business needs!
This quick tip can help you get your business on track and stay there. It’s all about how to generate the ideas and answers, which your business needs! Ideas are one of our most valuable resources. They allow us to make things better, no matter how bad they may be right now. When backed up…
Experience. Learn. Adjust. Move on.
What lessons have you learned recently and how do you plan to invest that knowledge? Whenever I encounter a lesson, on either side of the ledger, I always look for the learning. That way, even a bad or negative experience is of value to me. The ability to experience, learn, adjust and move on is…
