What everyone needs to know about getting noticed

Your clients, customers and contacts have something in common.  They notice things.

They notice:

  • When you treat them like stars in order to encourage them to become a client, but then treat them like numbers once you have won their custom.
  • When you say their urgent order will be shipped on schedule, but you are a day late.
  • When you are more focused on what’s in it for you, than what’s in it for them.

They also notice:

  • When you treat them like stars in order to encourage them to become a client, but then treat them like superstars once you have won their custom.
  • When you say their urgent order will be shipped on schedule, yet you manage to get it ready a day early.
  • When you are more focused on what’s in it for them, than what’s in it for you.

Not every client complains to you when they are getting poor service.  However, they are far more likely to move their business to a competitor.

Not every client drops you a note of thanks when you are rendering exceptional service to them.  However, they are far more likely to remain a client of yours and to recommend your services to their friends.

Photo: Plinkk

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