Jim's Marketing Blog

Marketing ideas to help you grow your business

The secret to unlocking your amazing creativity

Would you like to become a creative thinking powerhouse?  If you would, then today’s post may be just what you need!

I used to work with a guy who had a thinking cap.  He said that when he needed to be creative, if he wore his thinking cap, it would help him generate the ideas he needed.

Did it work?  Yes.  Absolutely… for him!

But here’s the thing: If you wore his thinking cap, you may not find it so effective.  Unless you believed all the things he did about that old cap, you’d quickly figure out that it is, in fact, just a normal cap and that he generated all those ideas himself.

Similarly, if you used the same tools as me for generating ideas (coffee, lots of green tea, audio recorders, paper, ink pens and music), you’d be unlikely to get the same creative flow that I get from them.

It’s not platitudes: You truly are unique

You think like no one else who has ever existed.  Your unique mind and all those experiences you have lived through, have created an astonishing, uniquely creativity machine.  If you want to tap into that creativity, do what feels most natural to you.  It may involve a thinking cap.  It may involve using an ink pen and some paper.  However, it’s just as likely to involve meditating or using a mind map or taking a long walk or listening to classical music or getting on an exercise bike or dancing to James Brown!

Sadly, many people wrongly believe that they are not creative, because they followed a creativity strategy from a book or a course, which didn’t work for them.  Ironically, the very fact that generic “how to get creative” bullshit doesn’t work for you, only confirms how original your own mind truly is!

Here’s a suggestion:  Be yourself.  Trust your ability to think creatively.  Then, try 1 new way to inspire your creativity each day.  Rule nothing in or out (and that includes having fun!)  Then, put the ideas that worked together, to build YOUR very own creative toolbox.

Photo: sebilden

About Jim Connolly: I help small business owners attract more high quality clients, make more sales and boost their profits. To see how I can help you and your business, read this.

21 Comments

  1. SO true… One of the biggest detriments to creativity is harboring the notion that “I’m not creative.” Fact is, everybody is. But, as you talk about, not always in the same way. Some can play music, others can write. Some are creative with finance, some are creative with medicine or carpentry. But EVERYBODY’s got something. We just have to recognize that we each have a creative “muscle,” and the best way to strengthen it is to exercise it!

    Thanks, as always, my good man!

    • Very good points there, Brett. There certainly is a belief among some people, that they are “just not creative.”

      Trust it and tap into it. ;)

  2. Great post as usual, Jim. I’ve been pondering more and more recently about this idea of our uniqueness and needing to be ourselves.

    I know this is a different direction than you took this, but…

    I’m convinced if more businesses/business owners stopped trying to be like everyone else and just focused on their unique qualities and sharing their unique story and perspective, then they’d see their true brand emerge automatically and organically.

  3. Wow, fantastic! You are saying all the things I feel deep down but sometimes (often) doubt. But ‘Be Yourself’ is the only way to be, you are so right.

    • Hi Shona. The more YOU, you are, the more unique value you have.

      In an age, where I can find someone 10% on Google for most things in seconds, you need to stand out if you want to avoid selling on prices or fees.

      Thanks for the feedback, my friend!

  4. Jim, I’m not sure you would want me to be “me.” Goofy is the adjective that first comes to mind. :)That’s why I retain facebook as a family/friends only medium, so I CAN be me. It could be that in the business world I am too serious…
    But I get your point about uniqueness. We are all so different – why not celebrate it!
    Suzanne

    • Hi Suzanne. When I talk about being yourself, I’m referring to doing work that is unique to you and finding ideas that are from your unique experiences. It has nothing to do with how you use a social networking site, but everything to do with how you think.

  5. Loved it.

    I love to read a lot of magazine and that what helps me write creatively. It helps get the juice flowing to create nice blog posts or newsletters.

    I think we all have some little creatively in us; we just need to find ways to ignite the flow. It’s our creativity that makes us different.

    Thanks for sharing

  6. I like the direction you have taken with a few recent posts Jim – you’re going against the tide that tell you what to post and how to write it, focusing instead on the why – which makes for far more interesting reading in my opinion!

  7. True talk,no one is useless in life without ability to be dynamic

  8. Great post, Jim! We are bombarded with advice on how to be creatively competitive. The irony is that we are then simply following the herd. We all have a creative side. Better to dive deep and tap into that. I’m going to follow your suggestion–one new way each day. Love it! Thanks as always for your inspiration!

  9. thanks Jim some great advice here, i agree, so many people think ‘being creative’ means copying what creative people are doing or conforming to what is considered to be creative, when it should be about being an individual.

  10. Creativity, true creativity, is going on all the time just underneath the surface of your mind. Attend to it and, when the time comes, it will find expression.

  11. Wonderful post, We have choice to think about our self, so why not be positive and creative.
    This post is eye opener for many….

Comments are closed.