Monthly Archives: October 2011

Word of Mouth: Why your business needs a story

Word of mouth is all about story telling.  If people are not talking about you in the marketplace, it’s because you have not given them a story, which is worth sharing.  Today, I am going to recommend you change that! With hundreds of millions of people connected on social networking sites, it has never been…

5 Great questions to massively improve your results

Here are 5 great questions to help your business thrive in any economy: How many leads am I generating each day from my website / blog?  Our sites should be a constant source of highly targeted sales leads.  If your site is not currently generating as many leads as you can handle, you need to…

Success, failure and feedback

We can learn from both success and failure.  In fact, I have probably learned as much from studying the failures of others and my own failings, as I have from studying what works. Success, failure and feedback Success and failure are simply feedback.  As soon as I figured that out, it changed everything for me. …

How to achieve your best results ever, starting now!

What are you waiting for right now? Patience is indeed a virtue and a valuable business asset.  The thing is, we need to draw a distinction, between waiting for our plans to come together and waiting for things to “just get better.”  One of the great lessons in business is that things never, just get…

How to find the hidden assets in your business

I have some great news for you! It’s entirely possible that you already have all the assets you need, in order to achieve the commercial success you want (and more.)  The challenge, is that small business owners are often unable to see these game-changing assets, especially when they really need them! The reason I am…

Marketing success: Where to begin?

There are so many things you can learn or invest in, which could improve your business results.  This blog alone has thousands of ideas you can try.  So, with all that choice out there, where is the best place for you to begin? Where to begin? I think I have an answer, which will be…

What everyone ought to know about word of mouth

I’m a very happy customer of your outstanding business. You consistently exceed my expectations. You never fail to deliver on time. You always seem genuinely interested in helping me. I want to tell the world how great you are. So, how easy do you make it for me to recommend you to all my friends…

Who are you?

As one of your prospective clients,  I may or may not agree with your point of view, however, when you let me know your opinion, 2 important things happen. You show me you have an opinion, a view of your own that makes you, you. You show me you have the courage to express your…

You have a voice, so let’s hear it!

When was the last time you initiated something? It’s easy to join in, but far more challenging to initiate.  The temptation is to wait for someone else to get something started, then, for us to echo their views or copy what they did.  This is why the Internet is full of me too content; people…

Do you bake marketing into your products?

You have 2 options when developing a product or service. You can market it, so that people will think it’s better than it really is. You can market it, so that when people try it, they find it’s even better than you said it would be. The first option is all about hype It’s about…

What are you going to do with it?

Give one person a pen and a pad and they will write a shopping list. Give another person that same pen and pad and they will flesh out a business idea, worth thousands, maybe millions. The pen and pad are simply the tools.  It’s what you do with them that creates the value. This raises…