Jim's Marketing Blog

Marketing tips and ideas to help you grow your business, by Jim Connolly

The big secret behind successful blogs

One of the most common questions people ask me, is: “What laptop / notebook is best for blogging?”  As I get asked this so often, I decided to answer it here AND share the big secret behind this blog with you.

First things first:

  • Using Rafael Nadal’s tennis racket will not make you a Grand Slam winner.
  • Using a top of the range MacBook Pro, probably won’t improve your blogging.

That’s because those items are simply tools.  They are beautifully designed tools, but tools nonetheless.  It’s what we do with them, which counts.

I fully understand the value of using great tools.  However, when I write a blog post using my Mac, Samsung or Dell, the reader can’t tell the difference.  Similarly, if Seth Godin wrote his posts using a 5 year old Toshiba laptop, he’d still be successful.

Here’s my secret blogging sauce!

If you really want to massively increase the value of your blog, (and your business too) you need to embrace your inner freak!  THAT’S what makes the difference.

Let’s work together and grow your business. To find out more click here!

6 Responses to The big secret behind successful blogs

  1. Vikk Simmons says:

    Seriously? People actually ask you that? I can understand folks wanting to know what platform, etc. but laptop? That’s like asking if a #2 pencil will create a better novel than a ballpoint pen. It’s the person writing the tool that makes the difference.

  2. Stuart Wooster says:

    Having another new shiny tool is sometimes an excuse to not get started. The fear holds them back and somehow having that new tool they think will magically make it all start happening.

  3. jason walker says:

    The biggest and best tool you have is your own imagination!

  4. Disagree, Nadal’s racket plays like a toy, it has stupid strings so really even an amateur could win a slam with that!

  5. While it is the person using the tools that creates value, you still have to find the tools that suite you best. Everyone has their own preferences and you will work best when using your favorite tools.

  6. [...] a coffee/tea.  I smiled, because it confirmed something I wrote a few weeks ago: It’s the content of our mind, not the content of our office, which determines our [...]

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