Most of the world’s top rock bands have their work copied by tribute acts. These people try and dress like the original band, look like the original band and sound like the original band.
But it’s never the same. This is because we place little value on people, who simply copy the work of others.
What we do value, is originality and leadership. This requires thought and courage, which is why most businesses take the cheap route and end up looking similar to everyone else in their profession.
Your marketplace is full of tribute acts. If you are brave enough to be yourself, you become more visible, rarer and can massively increase your market value. So, learn how to embrace your inner freak!
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