Jim's Marketing Blog

Marketing ideas to help you grow your business

My hope for you in 2012

I hope it doesn’t rain this morning.

I know that hoping the weather will work out the way I want it to, is pointless.  But it makes me feel better.  It’s like hoping my football team will win, even though I have no influence over the result.

The small business owner, whose strategy for 2012 is mainly to hope things will just get better, may feel better, but things are unlikely to improve until they start working to an effective strategy.  In my experience, the most common marketing approach for small business owners is to dabble, which is a bad idea; even in a good economy.

My hope for you

I hope that you’re working to an effective business development strategy, which will see you thrive, not simply survive in 2012.  When you do the right things correctly, the future is something you can look to with realistic optimism.

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  1. Love this post, Jim. So simple, and yet sooo effective!

  2. Short sweet and to the point! Hope or faith without works is dead! You have to have a strategy! Good one! Thanks Jim!

  3. Very true! I recently saw that somewhere around 70% of small businesses do not have a marketing plan. To put your product or service (your passion) out into the market without a plan is crazy. It took me years to figure out that I am marketing everyday whether I realize it or not.

    In 2012 I have will have a simple, deliberate strategy to guide my marketing efforts. Thanks Jim!

    Mike Arnold-

  4. This post was S*3 (cubed) … Short, Sweet, and Smart!

  5. Straight to the point.
    The realistic optimist is inner to all of us.
    Only those who achieve to look at the whole picture, can consider they will run to success: know your market, know your possibilities and learn to improve them, know your competitors but not fight against them, instead, fight for your future.
    What you do well, you only know it, no one else.

    Once your target fixed, you can drive the best strategy.
    I often give this example: it’s like reaching London to Paris or why taking the plane if you can take the train…
    Thanks, Jim.

  6. So the strategy is grab a sun hat and shades, have the suncream to hand and head out to get a tan with a raincoat, brolly and wellies to hand? That’s our 2012 planning sorted then. :)

  7. Yes Jim, I have a plan for 2012. 2011 was a complete washout; and if I can offer other small businesses a piece of advice – don’t try to do everything in January. Last year I had all these great ideas; my enthusiasm got the better of me and I never really thought things through.

    The end of this year has been great. I’ve outlined everything I want to achieve – and I’ve put myself in a financial position to do so. By freelancing I’ve managed to build enough revenue to fund the projects I want to complete.

    All the best to you too; and may it be a successful year for all of us.

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