Jim's Marketing Blog

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My predictions for 2012

Here are some predictions for business owners in 2012:

  • Those who do the right things correctly, will do extremely well, just like they do every year.
  • Those who do the wrong things correctly, will do poorly again and remain frustrated. They will be wondering why their perfectly executed plans are getting them nowhere, unaware the plan is what’s screwed, not their implementation. They will lose yet another year, wasting major time on minor things.
  • Those who do the right things incorrectly, will struggle and remain zapped of energy. This group work extremely hard and make little real progress. The errors in their marketing and business development are usually easy to fix, but they prefer to dabble with it rather than get the help they need. So, they carry on making the same mistakes. They use all the right tools and wonder why it never seems to work for them, whilst others in their industry fly!

Everyone reading this message will fit into 1 of those 3 groups. Yes, there are some people who are in a 4th group, where they do the wrong things, incorrectly, but they tend not to read marketing blogs.

Business as usual

So, once you identify which group you are in, here’s your challenge for 2012: What are you going to do about it?

Business as usual is only an effective strategy for those in the first group.

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About Jim Connolly: I help small business owners attract more high quality clients, make more sales and boost their profits. To see how I can help you and your business, read this.

9 Comments

  1. Those who as you say Dabble, are risking a lot in this economy.

    Its freaking hard to grow a business in a regular economy by dabbling. In this one, its nuts.

    Lets hope they get it right before the money runs out.

    Happy 2012 Jim

    • Hi Sophie. Here’s another way of looking at it: Maybe the dabblers would have gone broke regardless?

      Even in great economies, some businesses went broke. I think it’s the same mindset today killing businesses, as before.

      Today, it seems to happen faster though. Worst part, Sophie? It’s 100% avoidable.

  2. Morning Jim
    Had to read that a couple of times, but I got there eventually.

    I’m learning slowly what the right things are and… how to do them correctly.
    Had a few detours along the way, but I’m getting there.

    Have a good New Year Jim

  3. Your fourth group comment made me laugh, Jim, especially the end: “Yes, there are some people who are in a 4th group, where they do the wrong things, incorrectly, but they tend not to read marketing blogs.”

    The smartest thing I ever did was starting reading this blog. :-)

  4. Not sure this is the right place to do so Jim, but I’d like to thank you for all you do for the small business community.

    Thanks Jim Connolly

  5. The change for this year will be working closely with a team supporting one another. Opening to feedback and correction. The team also acts as an accountability system.

    Educate heavily in the ‘how to’. Interact a lot more with those with experience.

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