Every day, we see business owners marketing average services to average people, whilst falsely claiming their products or services are outstanding. That’s not smart marketing. It’s simply a deliberate misinterpretation, designed to fool people. In my experience, when a business owner feels the need to make fake claims in their marketing, it’s usually a sign…
Monthly Archives: December 2011
The trick to getting everything you want, without even trying!
What’s the trick; the easy way to get the reward without doing the work? When you do the right things correctly, you will achieve better results and faster. That’s one of the cornerstones of success. It’s also the opposite of trickery. The attraction of trickery Trickery suggests that you can magically achieve the end result,…
The last word?
When it comes to a conversation, the last word is way too important to some people. The thing is, the last word is really just that: The last word. It’s not the most valuable word. It’s not the right word. It isn’t even the most interesting word. It’s simply the final comment in an exchange….
