I shared a few marketing ideas on Google+ last week, with one of the people who connects with me there.
She thanked me for the help, then said; “I wish marketing was easier, Jim.” I found that reply really interesting.
We need to be careful what we wish for
If marketing was easier, all your competitors would be marketing themselves equally well. It would be harder for you to shine, because the playing field would be level.
Instead, we have a situation where you can decide to become one of the rare small business owners, who markets their services effectively. For you, the sky’s the limit. This opportunity to out market your competitors only exists, because the majority of small businesses are very poorly marketed, by people who wish it was easier.
Don’t wish it was easier. Wish you were better. That way, you are in control.
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