I shared a few marketing ideas on Google+ last week, with one of the people who connects with me there.
She thanked me for the help, then said; “I wish marketing was easier, Jim.” I found that reply really interesting.
We need to be careful what we wish for
If marketing was easier, all your competitors would be marketing themselves equally well. It would be harder for you to shine, because the playing field would be level.
Instead, we have a situation where you can decide to become one of the rare small business owners, who markets their services effectively. For you, the sky’s the limit. This opportunity to out market your competitors only exists, because the majority of small businesses are very poorly marketed, by people who wish it was easier.
Don’t wish it was easier. Wish you were better. That way, you are in control.
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Your right about that Jim. If you wish for things their going to come true and now things are starting to change up.
Certainly, if you wish for something and back it up with action, you will get what you wish for – or something very close.
Thanks Justice.
I think you’re being really nice about it, Jim.
Just reading her comment made me want to bang my head against the wall in desperation.
But anyway… as my wife just pointed out the commenter probably didn’t mean it as literally as I interpret it.
It got me to thinking: marketing isn’t easy because there is so much freedom, there are so many options.
The only imaginable world where marketing was easy would be one with insane regulations.
And if it was easy, the one who has the most money would always win.
I rather live in a world where having good ideas and being persistent in executing them counts.
Hi Lu. Yes, with so many things you can do, it’s a challenge for non-marketing professionals to know what to do – Let alone how to do the right things, correctly.
Good point.