Have you ever noticed how some people are great at announcing things, yet less good at actually launching them and following through?
The Internet is full of small business websites, with announcements that something, is coming soon. Check these out in 6 months and you will see 1 of the following 3 scenarios on many, perhaps most, of them.
1. The sign is still there & they still have not launched
When a business owner announces something is coming soon, and they fail to launch it or ship it on time, it reflects poorly on them. Very poorly. Their prospective clients value people who can be relied upon to get things done on time. Publicly announcing you are about to do something, then leaving it publicly unfinished is not a smart move.
Think before you announce anything and get the time scale right.
2. The sign has gone but nothing launched
When a business owner announces they are going to do something, yet they fail to take action and make it happen, they make prospective clients nervous. It causes people to question the business owner’s ability to deliver on their promises. That’s potentially, extremely damaging.
Think before you announce anything and make sure you can deliver before you tell the world.
3. The sign has gone, the whatever launched, but they gave up
When a business owner publicly announces they are going to launch something, then gives up on it after a short period of time, it sends a bad signal to their marketplace. It could suggest the business owner is a quitter. I don’t need to explain how damaging that is. It could also suggest that the business owner has problems planning ahead. When people see you started something and then quickly gave up, it’s not unreasonable for them assume you didn’t plan ahead very thoroughly.
Think ahead and ensure you can give a new project the resources it needs, in order to work.
If you are going to launch something, plan ahead, announce it – Then ship it!
Latest posts by Jim Connolly (see all)
- Are you building a tribe or writing drive-by content? - August 27, 2014
- A remarkable lesson from Steve Jobs and Malcolm Gladwell - August 25, 2014
- What everybody ought to know about business success - August 24, 2014