This short post gives you a simple, yet powerful way to massively increase the number of sales leads you attract with your marketing.
When someone who is interested in working with you calls you, emails you or meets with you, you welcome it. Furthermore, you are helpful, extremely friendly and not at all pushy. So, let people know!
Lead generating: Removing the pressure
If you want to increase the number of marketing leads you generate, your marketing needs to reassure prospective clients. It needs to tell them that their call is welcome and that they will be under no kind of obligation to buy, just because they speak with you or email you. This takes the pressure out of the situation, for the prospective client. They are now confidently expecting a friendly chat, where they can get the information they need, in order to make the right purchasing decision.
In my own marketing, I reassure people by explaining it like this:
For more information about working with me, with no obligation whatsoever, simply email me using that link or via jim(at)jimsmarketingblog.com. Alternatively, you can call me on 01427 891274. I will happily answer any questions you have and make sure you get all the information you need.
This ultra low-pressure / no pressure approach can be extremely effective, when combined with a compelling product or service. Every day, people call or email me, to find out more about us working together.
Be one of the few
Never assume that your prospective clients will know, in advance, that you will handle their inquiry in a friendly and professional way. Be one of the few, who makes it clear that they are not about to face a high pressure sales pitch and watch what it does to your lead generation!
Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!
Hi Jim,
This is a key post to take away every time you call, prospect, meet with a (future) client.
It is very important to *remove* the pressure.
Thanks for sharing such great advices
Have a lovely day!
You’re welcome, Yael and thanks for the feedback.
I can’t believe I didn’t already think of this.
None of our marketing tells people we welcome their call. We just say “call now to find out more”. I realize not that seems cold.
THANK YOU Jim.
THANK YOU for reading, Gill.
I like this approach. It not only makes the prospect feel less pressure; it helps me to feel less pressure as well. Since selling is not one of my strengths, this approach seems much more natural for me. Thanks for the wisdom as always.
Hi there Misty. You’re correct, it does relieve the pressure on both sides, which really helps.
I wish I had thought of that when I wrote the post.
Jim,
the last link “To find out more, simply click here!”
does not work while reading you in Google Reader or Email.
Alexander
Hi Alexander. Thank you so much for noticing and bringing it to my attention. It was human error on my part and has since been fixed. Thanks again for taking time out to let me know. I appreciate that.
Great post Jim! I have been getting many calls and few of them really force you or compel you to say no. Their product is not always bad, its the forced marketing technique they use. I think the affiliates and other small businesses read this post carefully and implement in their day to day working!
We use exactly the same approach when prospective clients contact us. It is crucial to give the best advice you can at the beginning of a relationship. It may turn out that the service you have to offer are inappropriate for the enquirer; by being honest first time around and offering to pass the enquiry on to a well qualified associate will be more credible in the potential client’s eyes and may well gain you a long term client in the future.
Indeed such approach is effective. Some prospects may need more time to think about buying your service or product, being pushy may annoy them and let them decide not to do business with you. Prospects may be just looking around for a vendor or service provider and may need it after a month or so. Nurturing your leads is very important, try to make a follow-up on your prospects after a month to see if he is ready to buy.
Totally agree with you! I was trained to be pushy in sales, to corner the prospect into saying YES. I was good at it, but that may turn many people off. When prospect received my call, it means I’m selling.
6 months ago I tested a different way of sales. No pressure sales. Just a chat and share my service, gave them values, and leave it as there. Once a while just checking in with them.
I’m happier, and now people buy from me with no pressure. I created a lot more nice relationships.