Positivity and negativity share a common factor: They are both extremely contagious. This can work for you or against you.
What I mean by that, is that when you speak in negative terms about your business, those who hear you will start to share your negativity. Similarly, when you speak positively about your business, your enthusiasm spreads too.
The value of speaking with positive optimism
Social networking sites are filled with business owners, either spreading optimism about their business or creating doubt and uncertainty. Those speaking with positive optimism about their future, build confidence within their marketplace. We associate them with a solid business and a bright outlook.
The danger of spreading negativity & fear about your business
Those speaking negatively about their business, stand a real chance of fulfilling their fears, as they scare prospective clients away from using them. Prospective clients are extremely unlikely to waste their time hiring a new service provider, if they believe the service provider’s business is in trouble. The marketplace wants the support of providers, who they can bank on being there for the long haul. A flaky business with a dark outlook is an unattractive proposition for prospective clients.
When using social networking sites to connect with your marketplace, be very aware of the damage you can do, expressing doom and gloom about your business. It has never been easier to become a self fulfilling prophecy than it is today, so focus on what you want and not what you fear.
If there is a reason for you to be worried about your business right now, fix what’s broken. Then, move forward with confidence and share that confidence and optimism with your marketplace.
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