Positivity and negativity share a common factor: They are both extremely contagious. This can work for you or against you.
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hat I mean by that, is that when you speak in negative terms about your business, those who hear you will start to share your negativity. Similarly, when you speak positively about your business, your enthusiasm spreads too.
The value of speaking with positive optimism
Social networking sites are filled with business owners, either spreading optimism about their business or creating doubt and uncertainty. Those speaking with positive optimism about their future, build confidence within their marketplace. We associate them with a solid business and a bright outlook.
The danger of spreading negativity & fear about your business
Those speaking negatively about their business, stand a real chance of fulfilling their fears, as they scare prospective clients away from using them. Prospective clients are extremely unlikely to waste their time hiring a new service provider, if they believe the service provider’s business is in trouble. The marketplace wants the support of providers, who they can bank on being there for the long haul. A flaky business with a dark outlook is an unattractive proposition for prospective clients.
When using social networking sites to connect with your marketplace, be very aware of the damage you can do, expressing doom and gloom about your business. It has never been easier to become a self fulfilling prophecy than it is today, so focus on what you want and not what you fear.
If there is a reason for you to be worried about your business right now, fix what’s broken. Then, move forward with confidence and share that confidence and optimism with your marketplace.
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Jim, this is so true. Negativity and fear are contagious. Unfortunately they are currently the pervasive force being fuelled by the media. Marketing and brands live off creativity and optimism. This optimism, when aligned with confidence, is infectious. So much so that they can bring unlimited opportunities for those who persevere in these troubled times. I believe, like you, that this positive infection can trump the negative contagion.
This is good. We tell kids a lot that what they post on FB is permanent and could hurt their chances of college/jobs in the future. But this needs to be expanded to adults as well when talking about “what a crappy year I had” as they vent on social media. Thanks
No one wants to do business with a negative business attitude. Always look for and report the positive!
One of the best examples of positive/negative attitude is the on about Thomas Edison’s failing to make a working light bulb.
We all have our ups and downs, but there is no reason to be negative about it.
I went way out of my comfort zone when I started my coffee roasting business in Shanghai. There were all kinds of reasons why I should have quit. But I kept going and sought positive people to be around. Now with my new venture, getting it started was so much easier than the first time.
Enjoyed the article very much.
You’re right. But I would add that any kind of negative talk in abundance on twitter or elsewhere, not just about your business, could still cost you business.