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Seth Godin, Kentucky Fried Chicken and the next big thing

We can waste a lot of time, waiting for the next big thing to come along and change our future.

What we know about our future

We each have 24 hours to invest every day. By learning the lessons from our past and investing in intelligent activity daily, we can create an increasingly bright future.

The problem with waiting for the next big thing to come along, is that we don’t know how long we will be left waiting or even if we will recognise it when it happens. As we all know, very few people can spot the next big thing, even when it’s right under their nose.

Seth Godin & Kentucky Fried Chicken

KFC founder, Colonel Sanders, offered his special recipe and business proposition to over 1,000 savvy businesspeople, before one actually spotted it for what it was. In this video from Seth Godin, the world’s most successful marketing author shares how he was rejected 900 times, with 30 different book proposals, before one publisher was able to spot Seth’s potential as the next big thing in business publishing.

It’s wise to have an eye on the future, in fact, I believe it’s essential. However, we need to learn the difference between waiting for something to happen and making something happen.

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8 Responses to Seth Godin, Kentucky Fried Chicken and the next big thing

  1. Gavin Ryan says:

    Hi Jim,

    It’s hard looking for the next big thing but the one’s who keep waiting often end up broke!
    Make it happen while you keep your ears and eyes open.
    Doors open when you make things happen.

    Cheers my friend!

    Gavin

    • Jim Connolly says:

      Hi Gavin. I know a guy who very recently went broke, after years of waiting for the perfect moment.

      We always have to be mindful of our level of activity. Looking ahead is great, planning ahead is great, but we need to do the work today.

      Thanks for the comment, sir.

  2. I saw an interview with Will Smith recently who told a story about his childhood. His father asked him to build a wall and as a 10 year old he had no idea how to do it. What he learned was that since he couldn’t see the final product of how the wall should look, he focused on laying each brick as perfectly as he could. Over the months, a pretty good wall (much better than anyone expected) stood in place.

    Your post reminds me of this. Small, best efforts and genuine intentioned steps lead to a sum much greater than all the parts: the next best thing? Could be.

  3. Gareth Mullen says:

    That’s something I never knew.

    Knowing Seth Godin came from such a wealthy, privileged background, I always assumed he just knew people who would publish him.

    • Jim Connolly says:

      I know Seth went to Stanford and I believe his father owned a successful business, however, I have no idea what level of ‘wealth’ Seth was born into.

      I can say that regardless of his past, he went on to develop an amazingly successful business, which sold for millions of dollars to Yahoo and later, the very successful Squidoo.com

      In my experience, it’s often just as hard for those form privileged backgrounds to succeed in their own right, as it is for those like me, born into a poor imigrant family with no money.

  4. Joe Lee says:

    We’ll never know if our idea will become the next big thing. All we can do now is to do our best in anything that we do. Create lots of value for humanity, keep on improving and wait to see what the idea will turn out to be.

  5. JP Williams says:

    There’s also value in knowing when to quit. Build->Measure->Learn

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