Business owners tend to divide the work required to grow their business, into one of the following two groups:
- Hard work
- Easy work
I’m not so sure that labelling some activities as hard work, really helps us. I believe a more useful way to think of the work we do, is simply to decide if the activity is required or not. If it’s required and we are serious about succeeding, then it needs to be done, even if it’s hard work.
Required work
If there’s something we know we need to do, because it’s a required component for our business to succeed, it’s tough to justify not doing it. The reality is that some essential business activities are easy and others are challenging, but they are all required if we want to succeed.
Labelling certain activities as hard, doesn’t help us get it done. It simply makes it easier for us to justify our inertia in that area.
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I’m a huge fan of not dividing things up into categories because like you said, it’s either hard or easy, fun or boring, etc. But when we do that, we cling to one and avoid the other. I like how you put it in to either required or necessary—they just get done.
Exercising isn’t hard, but just needed. Sitting down to work without distraction isn’t boring, but vital. It helps to view it as possible and needed rather than improbable and a burden. Thanks
It’s like “change your thinking, change your brain”. I like the word required much better than hard.
I really like that switch from hard to required jim.
Thanks for the distinction.