Can you imagine someone telling you that they have enough time to drive their car, but that it keeps breaking down because they don’t have enough time to put fuel into it?
It sounds like an odd thing for an intelligent adult to say, doesn’t it? After all, fuelling a car is essential, if we want the car to work. So, we do it. We know that without that fuel, the car is going nowhere.
If you just found that example weird, you’d probably find what I am about to share with you, even weirder. You see this one is for real!
I don’t have the time to develop my business
One of the main excuses small business owners give, for failing to market their business, is that they just don’t have enough time. They seem to have enough time to work hard for a fraction of their worth. They just don’t have the time to identify and remedy the problem.
Wouldn’t you love to see the diary of someone like that – someone who has the time to do it wrong, but not to do it right?
Wouldn’t you be curious to see what they do have time for, which is more important to their business, than its very existence?
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