Very few people are willing to start something new. Sure, they will join a new social network or buy a new brand of notebook, but they won’t actually start something new.
This means there’s real opportunity out there, for those of us who are prepared to create.
Thankfully, the amount of courage and creativity required to start something, isn’t that much. It’s just a little more than the average person is willing to use.
You and me? We need to be willing to stretch ourselves and (here’s the tricky bit) we need to be OK about getting it wrong. Most people just won’t do that, however, when you start something, they will happily follow you.
What are you going to start?
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