Jim's Marketing Blog

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Seth Godin is still killing his blog, thankfully!

Last year, I wrote about how Seth Godin and I were ruining our blogs. According to the experts, we do it all wrong.

There are lots of expert guides to blogging, which suggest you need to do everything a certain way, in order for your blog to succeed. The problem with these guides is that the closer you follow them, the less visible you become. They tend to focus on the same dozen or so rules, which hundreds of thousands of other bloggers follow.

It’s hard to get noticed, when you are following a massive crowd like that.

Great news: Seth Godin is still killing his blog

I was reminded of the alternative to these ‘how to’ guides, when I read a wonderful post by Seth last week. Seth mentioned a post he saw, which listed 12 things that kill blogs – at least 7 of which should, apparently be killing his blog! If you don’t already know, Seth writes the largest single author blog on the Internet. It’s very alive!

Seth summed it up brilliantly in his post: ‘One way to work the system is to work the system. The other way is to refuse to work it.’

It’s all about choice

We can either become extremely good at following the rules and hope to out-perform the thousands of others using the same approach or we can refuse to work within those rules. It’s a matter of choice. Neither option comes with a guarantee, however, in my experience, it’s easier to stand out, by standing out.

Photo: lejoe

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  1. Brilliant post. It’s important to notice things, isnt’t it? With all the advice on how to run your blog it is still a matter of experimenting and finding out what works for you. And experimenting means trying different things. Most of bloggers will not try different things because most of us are too set in our own ways and because they believe a recent expert’s book on blogging like Seth just noticed.
    Besides, we live in a dynamic, not static world. What worked for blogs a year ago might be obsolete today, due to technology for example.
    Anyway, I enjoyed your post.

    • Thanks Derek. You put it extremely well in your comment, when you said “… it is still a matter of experimenting and finding out what works for you.”

      That’s how I see it too. The right approach for YOU, is what you need to find.

  2. A thought provoking post. Thanks.

    I like Seth’s post because they vary in length and topic. But, they never vary in making you think.

    The ‘rules’ look like they are too biased towards being technically correct which takes the soul or meaning out of a post if you are not too careful.

    • Exactly, Will. The rules are, if you like, the ‘dry’ end of blogging.

      What brings a blog to life is the richness of the writing.

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