Here are 10 small business marketing questions for you, based on ideas I have been working on with clients over the past week.
Take a look through the list and see if it helps you identify areas, where you could improve.
- How many of the people I follow on social networks do I really need to follow, and would unfollowing some allow me to have a more meaningful connection, with the people I really want to follow?
- As I am a service provider, why the heck am I copying the tactics from a blog that focuses primarily on how to sell software to bloggers?
- How can I improve my customer service enough, to attract 3, 5 or 10 times as many word of mouth referrals?
- Why do so few people share my blog posts or forward my newsletter to their friends?
- How can I ensure I am setting my prices or fees correctly, so I earn what I am worth, without putting prospective clients off?
- How can I quickly improve the effectiveness of my written marketing (or marketing copy), so that it generates far more high quality leads?
- What new markets could use my services, which I have not marketed to before?
- What elements of my blog need to be removed, added or moved, in order to increase the marketing effectiveness of the site?
- How can I increase the profitability of every sale I make, by a minimum of 15%?
- Which 5 people would I most like to add to my contacts list, and how can I earn access to them?
- How can I exceed people’s expectations?
As always, there are 2 options for you, if you have spotted areas where you know you need to improve. You can have a go yourself – DIY marketing is fine, so long as you have enough money and enough time, to learn what’s required in order to get the results you need. Alternatively, you can find someone who already has the answers you need and can guide you through exactly what to do.
Whichever route you take, I am happy to help – either through the free information here on the blog or via you and I working together on the development of your business.
Photo: Kirsty Hall
#5 is always a tough one. On one hand, you may be able to beat your competition by charging lower prices. On the other hand, will you be underselling yourself and will that come back to bite you given it’s difficult to raise prices on people later?
You also have to deal with people using price as an indicator of quality.
Clever with #11 also
I see what you did there!
Great blog post on the 10 Small Business Marketing Question. I had questions on #1 and you just clarify what I need to do with my social media groups.
Sometimes, we spend so much time marketing online that we forget that we also need to spend time working offline. Jim, thanks again for the reminder.
Cheers!
Berdel Warrior
Berdel Warrior
#1, #5 and #9 are ones I always ask myself over and over at various times. Been finding of late it’s not always price that gets people to buy. Sometimes it’s just answering the phone when they call. And Jonathan is right what if you have to raise prices later?