Here’s a great question, to help ensure you’re not mistaking activity for progress:
“Is my marketing based on doing the right things, correctly OR doing things I feel comfortable with?”
Review what you are comfortable with
Whilst most small business owners have varied working weeks, there are certain things they do routinely. Now, if those routine activities are correct they will work for the business and the business owner will see measurable progress. However, many routine business activities are repeated simply because the business owner feels comfortable with them. They get into a habit of doing certain things a certain way, often unaware that if they improved their approach, they could be enjoying massively better results.
The perfect scenario is for us to become comfortable, doing the correct things. This starts with a willingness to embrace change and let go of ineffective marketing activities. Like many things in business, this is easier said than done. However, those only prepared to do what’s easy in business, place a very low ceiling on their potential.
If you are not getting enough sales or sales inquiries, take a look at the marketing activities you engage in. How many of them are you confident can generate the results you need? How many of them are you certain, you are doing correctly? Stop anything that isn’t working and either fix it or replace it with something that works. Don’t stick with anything, just because it’s comfortable!
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