With any project, you plant the seeds of success at the beginning, when it’s difficult, when there are no guarantees.
It’s easy to get up and write a blog post, when you know that 5,000 or 10,000 people will read your work that day. The reward justifies the effort. Everyone writing to that kind of readership did something a lot harder at the beginning, though. We turned up and wrote useful posts, knowing just 5 or 10 people would read us that day.
Decide what you want to achieve.
Do the research.
Then do the work.