Doing the work

With any project, you plant the seeds of success at the beginning, when it’s difficult, when there are no guarantees.

It’s easy to get up and write a blog post, when you know that 5,000 or 10,000 people will read your work that day. The reward justifies the effort. Everyone writing to that kind of readership did something a lot harder at the beginning, though. We turned up and wrote useful posts, knowing just 5 or 10 people would read us that day.

Decide what you want to achieve.

Do the research.

Then do the work.

Photo: Ljubisa Bojic

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