The UK edition of The Blog Tree was announced today by Eloqua, listing their top 50 most influential UK blogs. It was terrific and humbling, to see this blog rated the top marketing blog in the UK and the 2nd business blog over all – especially among so many great blogs in; marketing, PR, social media, tech, start-ups, SEO and design.
What’s in a list?
Whenever I see a list of top websites, my first thought is always, ‘how did they come up with that list?’ In many cases, it’s just someone’s personal preference. Others give no indication how their lists are compiled, they just present them.
In the case of The Blog Tree, we have some detail. The list was created by Eloqua, using measurement software developed by Edelman (the world’s largest privately owned PR firm) and research for the list was provided by Hotwire PR in London. So, at least we know who worked on it, what tools they used and thus can evaluate it for ourselves.
One benefit of a well constructed list, is that it can be a useful discovery tool. This page has links to each of the 50 blogs mentioned on The Blog Tree. I know most of these sites and can confirm there some great blogs on that list, which are well worth checking out. I hope you find it useful.
Update: The list was featured today on The Guardian blog.
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