Everyone in business, is in the people business.
It’s people who buy from you, recommend you and support you. It’s people who frustrate you, hinder you and waste your time.
The common link, is that it’s people.
When it comes to business, we know that the smartest people automate all the stuff that should be automated, but they keep all the human elements of their business, human. In other words, they may have their blog set up so that new posts are automatically posted to their Facebook account, but they take time to reach out to the people, who respond to their work.
Of course, some business owners get it horribly wrong. They try and automate everything that can be automated. They seldom engage with people. They strive to automate their way to the top and use every new tool that promises automatic results.
In my experience, it pays to be a people person:
- It’s the most human way to run a business.
- It’s the most professional way to run a business.
- It’s the most satisfying way to run a business.
- It’s the most enjoyable way to run a business.
You know what? It’s the most effective way to run a business too!
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