Jim's Marketing Blog

Marketing ideas to help you grow your business

What everyone ought to know about shortcuts!

Shortcuts offer us promises, which they seldom if ever deliver. However, because so many people want super-fast results, the Internet is packed with people offering them.

In just a few minutes on Google, I found books, programs, webinars and people, claiming to offer:

  • The shortcut to business success.
  • The shortcut to massive web traffic.
  • The shortcut to ‘a six figure income’.
  • The shortcut to making a fortune on the stock exchange.
  • The shortcut to social media stardom.

Avoid unnecessary detours

There’s a world of difference between avoiding unnecessary detours, and seeking out so-called shortcuts. An unnecessary detour is just that; unnecessary. You know what? Every person I’ve heard from who has spent time and money on so-called shortcuts to success, has found them to be an unnecessary (and often costly) detour.

When we research the life stories of successful people, we learn that all worthwhile success is preceded by worthwhile work. They plan their work, then they work their plan. They know that success comes from doing the right things, correctly; not from trying to ‘game’ the system, using tricks.

Ironically, the fastest way to get from where we are, to where we want to be, is to avoid wasting our time and money looking for shortcuts.

Photo: Monik Markus

Marketing

6 Comments

  1. There are no shortcuts to success. I have had such an epiphany this week with regards to my online business. This is largely in part to your posts Jim. Thanks for sharing such valuable content.

    • That’s great to hear, Wade. it’s extremely rewarding to get that kind of feedback, where people see ‘real world’ results from the information here.

      Thanks for sharing.

  2. Hi Jim,

    If there was a short cut I would have found it!!
    Nice reminder my friend.
    Gavin

  3. My firm belief about shortcuts having worked in the business of marketing for five years now:

    Shortcut hunting kills more good ideas than we can ever imagine.

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