Jim's Marketing Blog

Marketing tips and ideas to help you grow your business, by Jim Connolly

Why we need bigger problems

Today, we have access to more processing power and more collective intelligence than ever before. The possibilities are endless.

The world truly is our oyster.

So, as business owners, what do we do with it all?

Typically, we use it to solve uninspiring problems.

Here’s the challenge with that approach: It leads to the development of uninspiring answers.

The most enterprising small business owners today, are looking for answers to the biggest problems facing their clients and prospective clients. They have figured out that the bigger the problem they can solve, the bigger they win.

There’s some real magic behind that attitude to problem solving, for those of us who decide to embrace it!

Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!

Photo: Victoria Peckham

6 Responses to Why we need bigger problems

  1. Wade Balsdon says:

    Thought provoking post Jim. I tend to get frustrated as despite solving every problem ( IE removing every objection) for prospects, many of them still end up like deers in headlights. (Sorry for the mini rant):-)

    • Jim Connolly says:

      Hi Wade. I gave up on the idea of selling products or services to people around 10 years ago. Today, people buy from me, so there’s no need for me to handle objections.

      I’d look at considering that model, if you’re finding objections a pain in the butt.

  2. Great post, as usual, Jim. Love the idea of focusing on inspiring problems instead of uninspiring ones. I think that one of the magical things that happens when we change our focus in this way is that it actually attracts more people who want to join us in fulfilling the larger vision. We unintentionally attract a team and a community!

    • Jim Connolly says:

      It’s often said that we rise to the occasion, when required to.

      The challenge, Scott, is that many business owners set too few ‘worthy occasions’ which require them to rise / stretch.

      Thanks for the feedback, sir.

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