Blogging at the weekends: Is it worth it?

blogging, blog tips, content marketing

I get asked that question a lot, because I tend to write a post most weekends and people want to know if they should publish posts at the weekend too.

So, what is the answer?

Optimum days

Depending on the subject of your blog and the demographic of your readership, you will find that there are some days that are better to publish posts on, than others. For example, this is a business blog and I get a lot more readers on week days than I do on a weekend. To give you an idea of the difference I see here, around 45% fewer people will read a post I publish at the weekends, compared to a week day. Other bloggers I know, write for the general public and find that Saturday and Sunday are the busiest days on their sites.

From a purely marketing perspective, it would be better for me to write posts Monday to Friday, which begs the question; why do I publish posts at the weekend so often?

Why I Publish at the weekend

I write a lot. I mean thousands of words every day. It’s something I love to do, however, it presents me with a rare challenge. Most bloggers find it hard to write once or twice a week, whereas I find it hard not to flood the blog with too much content. I write more than one post a day and spread them across 3 blogs and a website. By adding the weekend to my publishing schedule, I can deliver lots of content, without having to cram it into 5 days.

Of course, if you have something you feel you need to say at the weekend or you would like to tie a blog post to a weekend, breaking news story, do it! Measure the results and form your own conclusions. If you write a blog aimed at business owners, I do not recommend publishing posts at the weekend. Unless you are publishing fresh content 6 or 7 days a week, it makes more commercial sense to publish your posts on the optimum days.

What has your experience been?

I’d love to hear what your experiences have been, regarding the best and least effective days to publish posts in your niche. Please leave your feedback with a comment and remember to tell us what type of blog you write.

Photo: Sean MacEntee

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