Jim's Marketing Blog

Marketing ideas to help you grow your business

How do you feel about this?

How genuinely enthusiastic are you about your business and the service you provide? I ask you this, because there is a direct link between the way we think and the way we feel.

Importantly, the way we feel has a huge, direct impact on our business.

When I started out in marketing over 25 years ago, a colleague told me that her definition of a sale was ‘the transfer of enthusiasm’. I quickly discovered that by selling a product that I enthusiastically believed in, the sales process was a great deal easier and massively more people would buy from me. I was just 21 years old and had discovered something, which was to help me for the rest of my career.

Negativity hurts business

We have all experienced conversations with people who were less than enthusiastic about their business. Their pessimism quickly transfers to us and their negative feelings about their business becomes a self-fulfilling prophecy. [quote]Just as confidence inspires confidence, pessimism inspires pessimism.[/quote] When we feel negative or bad about a business, we don’t spend our money there. Who knows, they may not even be trading in 6 months, so why hire them or buy from them?

Ralph Waldo Emerson famously said: ‘Nothing great was ever achieved without enthusiasm’. In my experience, this is absolutely true. Without demonstrating enthusiasm in our business or services, it’s almost impossible to succeed.

I believe it boils down to this: If we want prospective clients to feel enthusiastic about us and our business, we need to be enthusiastic first.

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  1. Spot on Jim.

    If someone is all over Twitter saying how bad business is and how happy they are that its the week-end so they can get away from work, they show us they hate their work.

    Those who clearly love what they do find it shines through. I only hire people in that second group. Like most sane people :)

    Thanks mate!

    • You make a good point there, Gareth.

      I have never understood why a person would build a business that they dislike so strongly, that they feel compelled to tell the world how keen they are to get away from it.

      Thanks for the feedback.

  2. We are shaped by our thoughts; we become what we think.

    Although it may not be easy to prove scientifically (although I do believe reading somewhere that we produce a certain electrical field), all of us generate an aura. This may be negative or positive, and the greater it is, the larger the affect it has on our surrounding and the people we associate.

    Sometimes even before talking to a person, we ‘sense’ that nothing good will come with this, or for others, we suddenly feel much more confident – It is to do with this aura.

    It is always important to feel confident and positive, this not only benefits us, but those around us as well. The mind is not an easy thing to control, and the only way to truly control it is by practicing it – the same way we become better at sports by practice, we can control our thoughts and emotions better if we think of it and start controlling it – otherwise it will control our life

  3. Nice post Jim, it is far easier to sell something that you are enthusiastic about. Thankfully, today, there are many products and services to become enthusiastic about.

  4. My new site needs a lot of content to get established. Interestingly enough, the pages getting the most traffic are the ones that I write about developing my site, my plan and my anticipated marketing…. I was so surprised to see that the topic that is consuming my interest and time every day is the one that the visitors have the most interest in….. That confirms the enthusiasm factor.!

    Thanks for your post.


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