For years, we have known that the people we habitually associate with, have a huge impact on how we think. One of the least examined elements of this, is the impact our associates have on our creativity.
When we are around people who embrace their creativity, we find it easier to embrace our own. Conversely, when we surround ourselves with people who follow the flock, it’s a lot harder to think creatively. This dilemma is often seen when people leave a company because they realise their creativity has been stifled, only to flourish in a more creative environment.
Why does this matter?
The need to creatively stand out and capture the attention and imagination of your marketplace, has never been greater.
Millions of small business owners are discovering that thanks to Google, their prospective clients or customers can find people offering a similar sounding service to theirs, for less money, in minutes. Similarly, they are discovering that there are millions of people in their industry, trying hard to capture the attention and interest of their prospective clients.
In other words: We need to embrace our creativity in order to be visible amid all the information our prospective clients are being bombarded with.
3 Questions regarding creativity and your associates
Here are 3 useful questions to ask yourself, especially if you feel you’re lacking in creative motivation:
- What have my current associates got me reading or watching?
- Which beliefs do they have me adopting?
- Are these influences helping me develop my creativity?
If you believe that your current associates are not helping you think more creatively, consider spending at least a little time, with people who will. If you don’t already know people who are highly creative (that’s anyone who regularly solves problems) think of potential sources of creative thinkers. For example, you may decide to join a creative writing class or an art class.
In short: If you want to avoid blending into the background, associate with more people who will help you think creatively and encourage your creativity.
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