Jim's Marketing Blog

Marketing ideas to help you grow your business

In praise of the slow win

Why do so many small business owners look for shortcuts to success?

I have a theory. I don’t believe, as some do, that the typical small business owner is a fool. In my experience, the opposite is true and I think it’s insulting to suggest otherwise.

So, what gives? Why do we see intelligent people investing their time and money on improbable shortcuts?

Here’s how I see it

From the outside, a lot of business success seems to happen overnight. Seemingly out of nowhere, a brand, company, product or service is suddenly everywhere. Of course, we seldom see all the hard work, time, commitment, creativity, testing and measuring that went into making that overnight success happen. We don’t see the ‘failures’, rejections or risks either. We just see the success.

Having had the privilege of working with thousands of small business owners, many of whom have achieved commercial success at a life changing level, I can say I have never once seen one who got there using a trick or shortcut. I can, however, point you to countless examples of people who have focused their time trying to get rich quick, yet are still broke years later – sometimes broken too.

The slow win

In my experience, the slowest way to get from where you are, to where you want to be, is to keep looking for the shortcuts. Go for the slow win. It’s what the winners in business do.

Photo: Zoutedrop

Pick my brain: I can give you the answers and ideas you need, to solve your marketing or business development challenges. It's risk free, with a 100% money-back guarantee! To find out more, read this!


  1. Great post, Jim. It reminds me of the “turtle and the hare” story. I know when I started my business, I wanted my business to be an instant success, but I was wrong. I am learning new things everyday. At the end of the day, I am now happy that my business wasn’t an instant success.

    • Hi there, Bill. In my experience, businesses that are built at the right pace, tend to be stronger, than those built fast.

      Thanks for the feedback. I appreciate your contributions here.

  2. Hi Jim,

    I completely agree with you. And how can we forget that ‘Slow and steady wins the race’. The scope of making any costly mistakes also is negligible when you plan systematically and aim for slow win.Great post.

  3. That particular thing my dad always teaches me. Rome can’t be built in a day. It needs shear hard work, limitless patience and composed amount of confidence. At the end you said well Jim, taking slow win. It handles all ifs and buts.

  4. Hear, hear, Jim. Some people spend more time thinking of short cuts than simply getting on with making money. This is a lesson I try to teach my kids to apply to their school work. I home school them and they continuously look for short cuts. My standard response is “You are spending more time jabbering about quick ways to do the work, than doing the work”

  5. It’s true. Shortcuts do exist, but they are so scarce that, say, only one individual in a thousand is able to find one. That is, your chances to find one are extremely low. Some other approach is in order then.

    And of course the immortal, “I will prepare and some day my chance will come.” It’s only through hard work that you get a chance to have a chance. More often than not, when an opportunity comes, an individual doesn’t have time, courage, or money to see or use the opportunity.

  6. Good post Jim. Building slowly means building a rock solid business.I heard an interesting stat the other day, 90% of first time businesses fail, however the second time around, 90% succeed. I hope that this gives my fellow entrepreneurs some hope.

Comments are closed.