Give this a try:
- Think of 3 amazing things, which you would LOVE your marketplace to be saying about you or your business.
- Write them down.
- Next, put a plan together of the things you will need to do, in order for your marketplace to be spreading those amazing stories about you.
Every small business owner wants to attract more word of mouth referrals, yet they almost always focus on the wrong area. Instead of creating an experience, which becomes a remarkable story worth sharing – they focus on how to motivate people to share an unremarkable story.
People are hard-wired to want to communicate with each other. Give them an experience worth talking about and that’s exactly what they will do.