Jim's Marketing Blog

Marketing tips & ideas to help you grow your business, by Jim Connolly

Discover the gold mine within your business

Part of running a successful small business, is understanding and maximising your advantages. This post is all about one major advantage you have over large companies. I’m talking about your agility.

Agility is an asset

I want to start by giving a brief example of what I mean by agility.

As a small business owner, you have the agility to get an idea in the morning and put that idea into play by end of business that day. Large companies can take weeks or months to execute a new idea. I wrote an article about this for Microsoft, which lists 3 ways you can use agile thinking to grow your business.

The perfect scenario

The reason I am sharing this with you, is that marketing is changing. It now offers great opportunities to those of you who are agile. Marketing today moves extremely fast, especially social media marketing, which is real-time. This is the perfect scenario for those small businesses, who are prepared to use their agility. You can listen to what your marketplace is saying, identify an opportunity (or gap in the market) and then execute.

Of course, in order for you to benefit from your agility advantages, you need to embrace agile thinking and then get moving. The small business owner who gets the idea and fails to execute, has no advantage over the large company, who has the idea and can’t execute.

It looks like this:

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Jim Connolly

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6 Comments

  1. Working to your strengths is a must.

    Thanks for the reminder about agility Jim.

  2. Gary Champion Johnson

    December 20, 2012 at 17:54

    It really doesn’t take much today to execute with all the technology out today

  3. The agility you refer to here is the principle reason I work for myself and not a large corporation. I can’t stand red tape and time wasting.

  4. Evie McShane

    May 3, 2013 at 11:43

    GREAT post Jim. Playing to our strengths, whilst improving our areas of weakness.

    Got it.

    Thanks,

    Evie x

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