Jim's Marketing Blog

Marketing ideas to help you grow your business

A human approach to the success of your business

A great piece of advice for the year ahead, is to stop looking for success in the mechanics of what you do.

It isn’t there!


Allow me to explain

For example, a dummies guide to blogging will tell you the mechanics of writing, publishing and distributing blog posts.

However, successful blogging comes from outside the mechanics.

  • Success comes from breaking many of the golden rules of blogging, so you don’t look just like everyone else.
  • Success comes from digging deep, to come up with posts that your readers will value.
  • Success comes from showing up very regularly, no matter how busy you are, no matter what’s going on in your life and no matter how you feel.
  • Success comes from having the courage to tell it your way, knowing you risk being challenged or attacked.

You can learn the mechanics anywhere. The bookshelves are packed with step by step guides to doing just about anything.

The human element is where our success is determined. It’s our passion, commitment, work ethic, motivation, creativity, values and courage, which set the ceiling on our potential.

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  1. Great post Jim. It is so easy to go through the motions. This however does not get the results. Going the extra mile does get the results.

    • Hi Neil. Yes, it’s doing what’s required, rather than what is either easiest or requires least thought.

      Thanks for the feedback.

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