Recharging your story

How do people in your industry charge for their services?

Do you follow that model?

If so, why?

Getting people talking about you

One of the questions people ask me the most, is how can they get their marketplace talking about them. I call this process crafting a story, worth sharing.

Well, one of the most effective ways for a small business to get their marketplace talking about them, is for them to use a different fee model to their competitors. This sets them apart and makes them more visible, especially if they are in a highly competitive industry or profession.

My story

For instance: When I started my small business marketing program, I decided not to charge an hourly rate, a project rate or a per-session rate. Instead, I offer a year of my time for a single, capped, annual fee. This not only means that people know exactly what a whole year’s worth of marketing costs them, it gives them a story about my business that is worth sharing. So, that’s what they do.

Your fees and your story

Here’s something to think about: If you changed your fee structure, so that it was different from your competitors, how would that change your story?

Remember -- if you'd like some help with your business or a project, you can Pick My Brain for the answers and ideas you need. This service is [literally] guaranteed to help you. You can find out more here.

Free marketing updates

Sign up for my blog updates and never miss a post. I respect your privacy and will never share your details with anyone.