Jim's Marketing Blog

Marketing ideas to help you grow your business

How to deal with tough situations and come out winning!

If you are facing a tough situation or challenge right now, here’s some useful, proven advice to help you.

It’s not uncommon for a small business owner to look at their numbers for the month, see there’s a problem, then panic. Often, this panic motivates them to do something that creates a much bigger problem.

Scrambling tactics

When times are good and we feel confident, it’s easy to make decisions with a clear mind and with an eye on the future. We nurture relationships. We plant the seeds of ideas. We allow things to proceed at the correct speed, for them to develop correctly.

When times are tough and we are worried, it’s harder to think clearly. The worry often causes us to make bad decisions. I call these worry-induced, snap decisions, scrambling tactics. When our thinking enters this state, we rob our ideas of the time they need, in order to develop correctly. Instead, we push. We harvest the crops, before they have a chance to grow.

We not only fail to improve our current situation, we often create far bigger problems as the marketplace sees us panic.

Tough situations require smart thinking

An alternative approach, is to run the situation through a check list. This is just a sample check list, yours will look different depending on your situation.

  • Who do I know, who has the; equipment, connections, ideas, answers, experience or funding etc, which I need? Name names. These people could provide exactly what you need.
  • What do I already know, which could provide the answer I need? In the heat of a worrying situation, it’s easy to forget that we may have been in a similar situation before and found a way out of it. Think back to ways you dealt with past challenges and how they may help you come through.
  • How can I frame this tough situation, so I think of the best possible answers? The way you frame or phrase a question has a huge impact on the quality of answers you get. For example:
    • The question: ‘How can I get out of this mess?”, is vague and unproductive.
    • The question: “How can I attract a high value client in the next 30 days and enjoy the process?”, is specific and positive.

Finally, regarding that list of useful people I mention in the first point, build those connections before you need them. As a business owner, there is a proven, direct link between your success and the people you have credible access to. You should constantly be on the lookout for useful, interesting people, who you can help and who may one day be able to help you too.

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  1. That’s a useful list right there Jim.

    Many, many thanks!!!

  2. Wonderful.

    I have just sent this post to a friend who really needs it right now.

    Thanks for what you do.

  3. That was a great piece Jim. I am a sales and marketing professional and always study and explore ways of getting past no and dealing with tough customers and situations. I definitely believe that a process has to be in place to quickly and effectively deal with objections, confrontation, or difficult situations in order for you to get the desired outcome you’re looking for. I thoroughly enjoy your blog Jim and find it full of great advice and tips.

    Best regards.

  4. Building network is a great option to find some valued suggestions to overcome the bad situations. I think, patience is also important. Patience can help overcome frustration. Thanks Jim! Really great tips they are.

    • Hi Shiful. Patience is really important and often overlooked. It can be hard to wait for the time to be right, when you’re up against a big challenge – yet it’s essential. Thanks for the feedback, sir.

  5. albertus widjojo

    January 15, 2013 at 06:02

    I am a sales professional and always explore ways of getting past no and dealing with tough situations I enjoy your blog and find it full of great advice from You Jim.thanks a lot


  6. Building relationships with others can be very helpful to overcome a bad habit. Patience is also very important.Thanks for sharing this post.

    • Yes, patience is really important. It can be hard to act with patience when we are in a challenging situation, but rushing things usually makes it worse.

      Thanks for the feedback.

  7. Great post Jim. It sometimes becomes difficult to get out of tough situations and face them. You have mentioned simple and easy points which one tends to forget during tough situations. I have joined Synechron Technologies and I sometimes face tough situations as I am naive to this world. Thank you for the points they will surely help me.

  8. So important to ask the right questions stated in the positive and specifically. There is life and death in the tongue. Great post Jim.

  9. Having been in scramble mode more than once your words here inspire. Framing nearby. Thank you!

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