Here are 3 tips, to help you get massively better results from your advertising, email marketing, mail shots and blog marketing messages.
1. Get your message right
No matter how great your product or service is, unless it’s marketed with compelling copy (wording), you will struggle to achieve the sales results you want. People need to read your message and then feel inspired to take action; to buy from you, call you, email you, visit your store, etc.
Pedestrian copy lacks the impact required to motivate readers to do anything. Either learn how to write great marketing messages or hire someone, who already knows how to. Don’t let your business be one of those, which loses a fortune in sales needlessly, because of ineffective copy.
2. Get your audience right
So much marketing fails, purely because it doesn’t get in front of the right people. Once you know who your prospective clients or customers are, you need to think about the best way to target them, so they see your message.
For instance, Jim’s Marketing Blog is a highly targeted publication, which is read by owners of small and medium sized businesses. If you wanted to reach business owners with your marketing message, this blog would be a great place to do it.
IMPORTANT NOTE: Build a list of readers. Don’t buy the list! If you use email marketing, are you certain that your ‘list’ is highly targeted? Also, if you purchased the list, there’s a good chance that the people on it have had their email address sold to thousands of other businesses and were getting deluged with relentless spam. These people often either set up a strong junk mail filter, allowing only white-list emails through – or they will have abandoned the email address completely. As a result, you may think your email marketing messages are reaching 10,000 people, when they are only being read by a small fraction of that number.
If possible, and it’s always possible, build your own email marketing list. This is a key area I focus on with my clients and I suggest you learn how to build a great list, too.
3. Get your timing right
Great comedy and great marketing have one thing in common… timing! So, here’s a great question to ask yourself, when planning your marketing: ‘How relevant is my message, at the point where people connect with it?’ For example, it’s harder to sell certain products on the 3rd week of a month, than at the very end of a month, because of people’s monthly pay cycles.
Know your market and learn when they prefer to buy. Then focus on getting your marketing message in front of them, at the best possible time.
Latest posts by Jim Connolly (see all)
- Stop working for toxic clients. Seriously. Stop it! - April 15, 2014
- Here’s an approach to marketing that works every time - April 14, 2014
- Growing a successful business is a marathon, not a sprint! - April 13, 2014