Jim's Marketing Blog

Marketing ideas to help you grow your business

A confession about the blog post I published earlier today

I want to share something with you, about the post I published earlier today.

It was written on an inexpensive, Google Nexus 7 tablet, with no special software. I wrote it straight into the web browser, edited it, added the image and hit the publish button.

nexus 7

Here’s why this matters

In marketing, it’s all too easy for us to get hung-up on the tools we use, when we should be focusing on the outcome. The tools alone are not what make us productive. It’s what we do with them, which determines our productivity and our results. For instance, this post is being written in my studio, using a Lenovo machine that cost me more than 10 times as much as that cheap tablet device.

Now, here’s a question… Can you spot the difference between the two posts?

Of course you can’t spot the difference, because there isn’t one.

The ultimate blogging machine?

When it comes to blogging, newsletter writing or marketing in general, it isn’t the computer you use, which people care about. It’s whether you have written something of value to them – that’s what matters.

  • That’s what earns their attention.
  • That’s what positions you in their mind as an authority in your field.
  • And if you do it frequently enough, it’s also what demonstrates your ability to consistently show up and be useful.

Certainly, get yourself the best machine you can. Then, use it as well as you can, as often as you can.

Photo: Google

Marketing

2 Comments

  1. This reminds me of a painful memory. I started a newsletter some years ago and lost heart in it so bought myself a Macbook Pro, to inspire me to carry on.

    It didn’t work because it was the laptop that changed and not me.

    Great post again Jim.

    • Hey Emile. Your story reminds me of the business owner I met, who insisted in investing in a top end computer, because she wanted to write a world class blog.

      She paid over £2,000 for the computer and around £1,500 for her blog. It had around a dozen posts, before she abandoned it.

      Thanks for your feedback, sir.

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