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How to take your business to the next level and avoid The Average Trap

If your business is not providing you with the lifestyle or financial rewards you deserve, you will find today’s post extremely useful. In fact, I wrote it just for you.

Here’s the thing:

  • When a business fails spectacularly, you know about it.
  • When a business becomes a success, you know about it.
  • However, when a business lands somewhere in between those two, it’s easy to get stuck in The Average Trap, without even knowing.

What is The Average Trap?

never settle

The Average Trap is what you get caught in when you run a business, which is too good to kick into touch (it pays the bills), yet not good enough to give you the financial freedom or lifestyle you want.

A failed business forces us to make dramatic changes. This is why so many super-successful business owners have previously gone broke, learned the lessons and then come back stronger. Their failed business forced them into making the changes required. Their so-called failure was a blessing, something that provided them with the lessons and motivation to try again with a better strategy.

A business stuck in The Average Trap simply lingers. This is why the average business is so average. Unlike the owner of a failed business, who HAS to make changes, the owner of a business stuck in The Average Trap doesn’t have to. In many cases they simply lower their lifestyle expectations, to meet the limitations of their under performing business.

Getting free from The Average Trap

The only way to escape from The Average Trap is to:

  • Admit that you are in The Average Trap.
  • Decide that you will no longer settle for average.
  • Do something about it. Make the decisions you have been dodging. Decide to fire your worst clients. Commit to charging what you are worth. Get the expert help you will need, to do those things  and more, correctly.

The hardest part

Of course, the hardest part of all is answering the question: Am I ready to go ‘beyond average’ or have I lost my desire for something better?

The reason that question is so hard, is that no one admits they have become comfortable settling for less – including everyone who has.

Breaking free

A useful starting point is to reconnect with the dreams you had when you started your business. You did not start your business in order to embrace being average. No one does. You started a business because of the freedom and potential you saw. It’s impossible to be free when you are worried about money. It causes you to make bad decisions, work with the wrong people and ‘make do’ with so much less than you deserve.

By reconnecting with the goals, dreams and ambition you had when you started your business, you get to see your future as it can be. This stark reminder of why you started out in the first place, can inspire you to take action. It can motivate you to get the help you need.

Maybe most importantly, it can compel you to never again allow yourself to settle for average.

Let's grow your business: I can help you build a successful business, make more sales and boost your profits. To find out how, read this.


  1. Brilliant post Jim. The key is to make the decision that you are no longer prepared to expect a less than successful life and business. It all begins with making this crucial decision.

  2. This is my first time commenting though I have read your blogs for a LONG time.

    I HAD TO tell you how much I needed this advise today. Thank you.

  3. This post is dynamite Jim. Average is so common because it requires almost no effort. It takes courage to go for more and risk looking foolish.

  4. Great advice Jim. Business owners need to realize when things are changing and plan ahead. It is easy for us to settle in and become average and forget that is not where we wanted to be in the early days.

    • True David. I often see business owners working in their business, really hard – totally failing to stop, look around, plan and then execute.

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